That’s It Never Brass Shampoo – 250ml

A pigmented shampoo for cool blondes that helps neutralize unwanted tones and adds incredible shine.
For Hair That’s…Blonde/ Cool Toned, White or Grey (Natural or Coloured)

What Does It Do?
• Contains light-reflecting pearl particles that diffuse light from all directions, giving an infinite amount of tones and incredible shine
• Ceramide delivers strength and nourishment to the hair fiber to keep it compact and uniform
• Phyto-keratin (due to its similar structure to hair) delivers a healthy and vibrant appearance
• Enhances the brilliance of natural & color-treated cool blonde or white & grey hair
• Eliminates the dreaded ‘yellow effect’, while conditioning and softening

How Do I Use It?
• Suitable for frequent use
• Massage into damp hair, rinse off and repeat if desired

A Little Tip:
• If your hair is warm blonde, try instead Alfaparf That’s It Gold Fever Shampoo

One More Thing:
• Sulfate-free & paraben-free